Discover Your Offer, Demonstrate Your Value and Shine
Everyone has got a value to offer. This should have been clear enough. But most cases, you see and acknowledge only the value of others and the important gaps they fill. How about yours? do you know what you've got to offer?
Making a strong value proposition is at the core of achieving your goal, whether you seek to make more sales or to get that job offer.
" I save you stress and time" the small kiosk beside your house says and charge you extra money for that. You gladly thank it with your patronage, for doing that for you.
Why not? You appreciate how the kiosk comes to your aid during emergencies-- providing convenience to you. So you acknowledge its value and let the owner earn that extra cash charged.
" I solve your thirst problems with healthy organic option" That woman selling 'Kunu' says. And you appreciate her with your purchase, for giving you an option to carbonated drinks, etc.
As simple as some of these values are, we appreciate them. You know this. We acknowledge it. How then are you not going to make the value you're offering to your potential clients to be so clear, that they understand and appreciate it?
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How then are you not going to demonstrate the value you're offering to a prospective employer, so well, in your CV, cover letter and during interview, that the recruiter is able to appreciate what you will do to help the company to achieve its goals?
You should do that. And you need to back what you say you can do or will do, with a proof of what you've done that's related.
If you want to clearly demonstrate the value you are offering, to a prospective employer, let the employer to see what you've done that is relevant to the post you're applying for.
Using Kalu Ndukwe as an example of a candidate applying for a role in sales, the summary of it all should be something like:
" I can offer you five years of experience in business development/ sales that involved working with high performing teams, MDs; as well as, managing clients relationship, planning, forecasting, executing, reporting and achieving 33% increase in sales revenue and 27% rise in customers retention rate."
You see the sales lady above, she's practically applying the concept of this article, by making her prospect to feel the quality and beauty of the piece of clothing she is offering for sale.
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If you can discover the value you're offering, or what you are professionally and clearly showcase that to your prospective clients or employers, it will be easier to move from where you are to where you want to be.
Discover Your Offer, Demonstrate Your Value and Shine
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