How Toyin Ajayi Discovered Her Business Idea and Turned it into a $10 Billion, US based, Fast Growing Company
Dr Toyin Ajayi and her team founded Cityblock Health to provide affordable healthcare to lower-income and marginalized communities. Cityblock Health is a tech-driven healthcare company that provides human-centered primary care, behavioral health, and social care to persons who have been historically marginalized in the healthcare system, primarily people who are receiving their health insurance through Medicaid. Dr. Ajayi was inspired to create Cityblock Health by her observation of the persistent underserving of low-income individuals and exclusion of vulnerable people in existing healthcare system She became frustrated by the systemic issues that she began experimenting with ways to extend her care like giving out her cell phone number, making house calls, being available to explain medications. That idea grew into Cityblock where that level of personalized care is scaled Cityblock is driven by the goal of providing high-quality holistic care at a lower cost. T...